My content is too niche… should i broaden?

[James asher]

Feeling a bit stuck. I do “Minimalism for Digital Nomads,” but I feel like I’ve capped out. There are only so many people living out of a backpack, you know? Should I start posting general travel content to get more views, or will that kill my engagement?

[Maya bov]

Don’t go “general travel”—you’ll just get lost in the sea and sunset montages. Your niche isn’t too small; your angles are just too narrow. You’re talking to nomads, but the principles of minimalism apply to everyone. Try:
• “How minimalism cured my burnout” (Mental health angle)
• “3 things I stopped buying as a student” (Budget angle)
• “The 5-minute minimalist morning” (Productivity angle)

[Sophie smith]

Co-signing. Keep your “North Star” niche, but make the entry point easier for the average scroller. Use “Niche” for your community and “Relatable” for your hooks. Think of your niche as the destination, but your videos as the various roads leading there.

[James asher]

“Niche for community, Relatable for hooks.” That actually makes so much sense. I’ve been too focused on the gear and not the “why.” Time to script some new hooks!

[Author]

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