fair rate / brand collaboration

[Maya bov]

Hi, I need help before I send this email. A mid-sized DTC brand reached out for a TikTok campaign. They want a dedicated 15-second video and they specifically asked for paid media usage rights for 3 months. I have 65,000 highly engaged followers. How much should I charge them for this package? I was honestly considering $150.

[Sara denis]

$150? Do not lowball yourself. That’s essentially free labor for them. You need to value your audience access and your time. For a channel of your size (65K), my immediate baseline total—before usage—would be at least $750 to $900. The usage rights are a separate, non-negotiable fee.

[Sophie smith]

Sara is giving you the right number, but let’s break down the why so you can price future deals. You need to think about your CPM (Cost Per Thousand Impressions).
Industry Standard Formula: A healthy creator should aim for a CPM of between $10 to $20 for organic content, depending on the platform and niche.
• Your Calculation: At 65K followers, if you average 15K views per video, a decent organic rate using a $15 CPM would put your rate around $225 per post minimum (15,000 views / 1,000 * $15). Since you have high engagement, your value is much higher, pushing you toward that $700+ baseline sara mentioned.

• This reply was modified 2 months, 3 weeks ago by Sophie smith.

[Maya bov]

That makes so much more sense! I didn’t realize usage rights were compensated like that. So if I charge $750 for the video, and $450 for the 3 months of paid media usage, my total package price is $1,200?

[Sara denis]

Exactly. And don’t forget the negotiation rule: Quote your rate, and be prepared to accept 15% lower. Quote $1,200, and if they counter at $1,050, you’ve secured a phenomenal deal that values your work. Never start at your lowest acceptable number

[Maya bov]

I was going to charge $150, but I’m now sending a $1,200 quote hhhhh. Thank you both!.

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